Just because people are buying a product doesn’t mean that it’s loved. People buy fast fashion mainly because its cheap and because socially (and legally!) they need to be clothed. But do they love what they are wearing? I doubt it. 

Slow Fashion is one part in the Slow Movement focused on apparel. Consumers are more actively involved with their clothing rather than simply consuming. 

Fast fashion consumerism is planned obsolescence which devalues clothing.